In a recent decision, the Icelandic Data Protection Authority (DPA), Persónuvernd, upheld the legitimate interest of companies sending customer satisfaction surveys and cross-referencing caller information. The case involved the insurance company VÍS [...]
In today’s interconnected world, businesses increasingly depend on email marketing to effectively expand and engage their international customer base. However, when sending unsolicited emails internationally, balancing data protection obligations and [...]
On October 4, 2024, the Court of Justice of the European Union (CJEU) issued a ruling in the case C-621/22, addressing whether purely commercial interests can qualify as a legitimate interest for processing personal data under Article 6 para. 1 lit. f of the [...]
